Just C
08-01-2013, 08:20 AM
RAP legends Run-DMC believe the true spirit of hip-hop has died:
The trio were the first hip-hop act to score international chart success in the 80s with hits like Walk This Way and It’s Tricky.
But the New Yorkers reckon today’s music-buying public are being brainwashed into worshipping artists like Jay Z and Lil Wayne.
DMC (aka Darryl McDaniels) told me: “It was inevitable that hip-hop became commercialised but along the way our power got taken away.
“Now you got the same 12 records on radio being played over and over again. Lil Wayne, Jay Z ain’t hot, it’s just they’re programmed so many times people are brainwashed.”
The Queens native, 49, reckons he and his golden rap generation had something to say.
DMC explained: “What made us, KRS, Tribe Called Quest and De La Soul great was that we wanted to change the world, taking responsibility for our actions.
“Now everything that’s negative in stupid ass America is celebrated.”
Run-DMC are hoping to bring a bit of old school positivity back via a new FW13 Adidas Originals campaign featuring DJ A-Trak.
The track-suited dudes said: “We took positivity and made it gangsta. We didn’t want an endorsement, we never knew we would do something historic. It started a tidal wave of opportunity with marketing.
“Yes, we were materialistic, but if we rhymed about it once we never said it again.
“Before us people associated fresh sneakers with drug dealers and black stereotypes.
“So we sat on stage at Live Aid and showed the world something positive.”
Run DMC and A-Trak collide for a new Adidas campaign #Unitealloriginals"
Out of touch or do you think he has a point?
The trio were the first hip-hop act to score international chart success in the 80s with hits like Walk This Way and It’s Tricky.
But the New Yorkers reckon today’s music-buying public are being brainwashed into worshipping artists like Jay Z and Lil Wayne.
DMC (aka Darryl McDaniels) told me: “It was inevitable that hip-hop became commercialised but along the way our power got taken away.
“Now you got the same 12 records on radio being played over and over again. Lil Wayne, Jay Z ain’t hot, it’s just they’re programmed so many times people are brainwashed.”
The Queens native, 49, reckons he and his golden rap generation had something to say.
DMC explained: “What made us, KRS, Tribe Called Quest and De La Soul great was that we wanted to change the world, taking responsibility for our actions.
“Now everything that’s negative in stupid ass America is celebrated.”
Run-DMC are hoping to bring a bit of old school positivity back via a new FW13 Adidas Originals campaign featuring DJ A-Trak.
The track-suited dudes said: “We took positivity and made it gangsta. We didn’t want an endorsement, we never knew we would do something historic. It started a tidal wave of opportunity with marketing.
“Yes, we were materialistic, but if we rhymed about it once we never said it again.
“Before us people associated fresh sneakers with drug dealers and black stereotypes.
“So we sat on stage at Live Aid and showed the world something positive.”
Run DMC and A-Trak collide for a new Adidas campaign #Unitealloriginals"
Out of touch or do you think he has a point?